Real-time visibility, execution, risk and next action

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Starshot Command is a real-time execution and risk system for B2B marketing firms. It shows where revenue is at risk, why it’s happening, and what must be done today to protect it. Most marketing teams track activity. Starshot Command tracks consequences.

It converts live project signals, complaints, and daily execution reality into Dollars at Risk (LQ), client health, and next actions with clear ownership and timing—all in one screen. No status theatre. No waiting for month-end to discover the damage.

Built specifically for Starshot, it isn’t an off-the-shelf product. The system is configured to match how Starshot actually runs: your project structures, client dynamics, risk signals, and margin model. The goal is simple: make risk visible early and force decisive action before revenue leaks.

At all times it answers three leadership questions: where is money at risk right now, what is driving it, and what happens next. LQ is calculated from project conditions and execution signals, client health reflects delivery and complaint pressure, and profit at risk is derived from your gross margin assumptions. Clients and constraints are ranked by financial impact so attention goes where it protects revenue.

Daily Update Mode keeps the system honest. Teams log today’s reality—blockers, sentiment shifts, scope movement—without rewriting history. Risk updates immediately, and the only acceptable response to risk is an action with an owner and due date.

Jen AI is embedded directly into Starshot Command. With one click, it packages the full client context—projects, complaints, risk drivers, daily updates, and actions—so leaders can decide the next move and draft clean client alignment messages without rebuilding context or wrestling prompts.

Starshot Command is for leadership teams running recurring and project revenue who are tired of surprises and reactive firefighting. It’s not a CRM, not project management, and not a reporting dashboard. It’s execution control designed to protect revenue in real time.